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How NOT to Use Article Marketing

The key to article marketing is to focus on providing quality content and posting it to reputable, quality sites - not just to get backlinks. Many SEO companies have misused and abused this strategy and there have been many article marking spam operations by people who are looking to increase their ratings. Because of the misuse and blatant abuse of the article marketing services available, there have been many guidelines put into place to deter people from cheating to obtain better rankings and Google as a result, is not viewing article marketing as the best SEO strategy for that reason. Google ranks highest on quality content that is posted on relevant quality sites and does not rank only on the number of backlinks to your site, especially if those backlinks are from low rated article directories.

Here is a video from Matt Cutts in Google speaking about this topic:

 




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