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Session
#
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Session Topics |
Tools Provided |
Post-session
To Do's |
| 1 |
Introduction to Internet Marketing
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- Overview Presentation
- The Eproneur Web Marketing Guide
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- Review the 7-Steps to Internet Marketing
- Complete the Competitive Keyword Research Worksheet & send a copy
- Get examples of sites you like
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2 |
Getting Started
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- Completed Comptetitive Research Worksheet Comparison
- Project Timeline
- The Eproneur Website Management Guide
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- Review the Website Management Guide
- Do a Preliminary Design of your Site\
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| 3 |
Designing your First Webpage - The Foundation
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- Overview Presentation on the Eproneur Web Marketing Suite
- Login/password to the Eproneur Web Marketing Suite
- The Eproneur Online Help Manual
- Important Factors in a Landing Page
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- Review Section 1 and 2.1 of the Website Manager Help Manual
- Create your Home Landing Page
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| 4 |
Providing Free Downloads in Exchange for Emails
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- The Email List
- The Web Form Maker
- The Content Library
- Online Help
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- Review Help materials
- Enter one downloadable item into your content library
- Set up an article page on your site
- Define settings and publish to your site
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| 5 |
Creating Dynamic Content on your site (news, articles or blogs)
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- The News Manager
- The Blog Publisher
- The Content Library
- How to create a dynamic content page
- Online Help Materials
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- Review Help materials
- Post News Articles in the News Manager and publish to your site
- Post Articles in the Article Library and publish to your site
- Post blogs and publish to your site
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| 6 |
Introduction to SEO
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- Overview Presentation of SEO
- The Eproneur SEO Best-Practces Guide
- The SEO Planning Worksheet
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- Review materials
- Complete SEO Planning Worksheet and send copy
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| 7 |
Onsite Optimization
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- SEO Planning Worksheet Review
- How to do onsite optimization
- Online Help Materials
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- Optimize your site
- Complete Onsite Optimization Checklist
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| 8 |
Offsite Optimization
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- Review Offsite Optimization Plan
- Search Engine & Directory Submission Guidelines
- Review Link Exchange Strategy
- Review Social Media Strategy
- Advertising Strategy
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- Submit to Search Engines
- Submit to Directories
- Research Link Exchange Partners
- Request Link Exchanges
- Execute step 1 of Social Media Strategy
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| 9 |
Creating Your First Campaign
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- The Eproneur Campaign Management Guide
- Campaign Manager
- Email List Manager
- Email Follow Up System
- Newsletter System
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- Review help materials
- Create a one-month campaign
- Select campaign from web form
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| 10 |
Monitoring your results |
- Tracking Reports
- Action Plan
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- Review reports
- Define Next Steps
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