Keywords are what people type in the search bar when they are looking to find something on the Internet. The search engines use these keywords to find related websites and information to display in the results page. Your website is ranked with other results relative to these keywords. Therefore when selecting keywords, you have to determine which keywords are best for your business and which keywords you want to compete on. This process is both an art and science that requires creative thinking and the tools to research the demand and the competition for the different keywords you are considering. By knowing what to use for keywords and placing them in strategic areas, you will have a significant advantage that will enable you to effectivey compete against all the results.
Below is a five step process to help you with your keyword research, anaylsis and selection effort. I call this the process B.I.N.G.O - a process to help you get to the winning keywords!
