Mobile-Optimized Websites vs. Mobile-Friendly Websites
When optimizing your website for mobile, there are two different ways to change your website. Either make it mobile friendly, or have a mobile version of your website that displays the information on the mobile device in an easy format.
Here's an example of a mobile website vs. a mobile friendly website. A mobile friendly website simply means that your exact website is viewable on the mobile device, but the viewer has to still pinch-to-zoom, scroll back and forth, up, down and try to make the site viewable on a the mobile device.
Whereas on a mobile-optimized site, the navigation is efficient and easy, the images are optimized for quick loading and the content is reduced for efficiency. Additionally, contact and map information are easily accessed.
For help creating a mobile website, learn more about our website mobile services.
Facts about the Mobile Market
According to Microsoft Tag Mobile Marketing Report, 50% of local searches are already done on mobile devices and exponentially growing each year . Morgan Stanley predicts the mobile internet will be bigger than desktop internet by 2015 and nearly 3 out of every 4 smartphone shoppers make a purchase as a result of using their smartphones to help with shopping.
Here's the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.