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Mobile websites are on the rise and usage of mobile devices continues to grow.  Mobile users often use their smartphones to search for a local business, act quickly on their search results, and want instant gratification when they shop for something on an ecommerce mobile site.  Mobile devices have changed the behaviors of buyers and many businesses need to adapt to these behaviors by paying attention to their mobile presence.  Mobile websites are not necessarily needed for all types of businesses, but local businesses and ecommerce sites, especially can benefit from a mobile optimized site.

Interested in Going Mobile?

Complete the form below and we will provide you with a quote and a mobile sample of your site.

Businesses are now finding it essential to have a mobile version of their website.

 

Heres a video from Google showing why...

 

 

 


Mobile-Optimized Websites vs. Mobile-Friendly Websites

 

When optimizing your website for mobile, there are two different ways to change your website.  Either make it mobile friendly, or have a mobile version of your website that displays the information on the mobile device in an easy format.  

Here's an example of a mobile website vs. a mobile friendly website.  A mobile friendly website simply means that your exact website is viewable on the mobile device, but the viewer has to still pinch-to-zoom, scroll back and forth, up, down and try to make the site viewable on a the mobile device.

Whereas on a mobile-optimized site,  the navigation is efficient and easy, the images are optimized for quick loading and the content is reduced for efficiency. Additionally, contact and map information are easily accessed.

 

For help creating a mobile website, learn more about our website mobile services.

 

 

Facts about the Mobile Market 

 

According to Microsoft Tag Mobile Marketing Report, 50% of local searches are already done on mobile devices and exponentially growing each year . Morgan Stanley predicts the mobile internet will be bigger than desktop internet by 2015 and nearly 3 out of every 4 smartphone shoppers make a purchase as a result of using their smartphones to help with shopping.
Here's the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.
 
 

 

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About Eproneur

Eproneur empowers entrepreneurs and small businesses to promote their business online in the most affordable and effective way.

Eproneur is a full service web marketing firm located in Princeton, New Jersey. We offer a powerful suite of integrated web marketing software tools, website design services, search engine optimization and social media services.

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