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Promote Your Site Through Link Building


Link building is the process of building your online presence by submitting your site or content to popular sites with links back to your site.The more your website is exposed on the internet through quality sites, the higher up the search engines will rank you.

There are many ways to build links back to your site and an unlimited number of popular sites to use in your link building campaigns. 

The problem that most people encounter is where to start since there are many different ways to build links.  Here are the basic ways that you can build links as part of your search engine optimization strategies:

  • Directory submissions
  • Press release submissions
  • Article submissions
  • Blogging
  • Link Exchange
  • Forum postings
  • Social Networking

You just need to remember that link building uses different ways to get your name out, bring exposure to your company and provide value-add information to interest your target audience to come to your site.

As part of link-building, plan to use 2-3 strategies to start.  The goal is to reach your target audience in different ways and to do it regularly so that search engines can continue to actively find you and increase your popularity factor as a result.     

The first step in link building is to submit your site to the search engines and popular web directories. To do so, you need to research and put together a list of the directories to submit your site to. Next you can plan to submit articles and press releases regularly, use communities and online interaction and provide high quality content that uses your keywords – that match the keywords on your website - and with time, you will see a difference with your ranking eligibility!

The internet is getting more and more crowded and competitive every day. So you have to be continuously active and post in as many sites as possible that are relevant to your industry and business in order to be found.  But you need to be legitimate about it and to use it as a business strategy to build your presence - not as a tactic to trick search engines.

Building your presence on the internet takes time.  You have control over your own success in this business.   Set your expectations right and be consistent and committed to increasing your exposure.  Plan on 3 to 6 months before you get some good traction.  SEO is not a quick get rich scheme.  You need to be both strategic and tactical about it. 

  • Set aside 10-20 hours per week to enhancing your link popularity factor by either doing it yourself or delegate it to someone who can assist you.   This task does not require technical knowledge
  • Begin with one strategy and learn everything you need to know about it - namely how to best write your content, what keywords to include and what popular sites to submit to.  
  • Ensure that your site is ready to generate leads and sales when visitors click on your link to come visit!

Our advice to you is to understand what you need to do, learn how to do it and then determine if you need help to get it done.  If you cannot find the resources in-house to do it, we provide our members with special offers and can provide you the service with our qualified staff to ensure you get the best results.


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About Eproneur

Eproneur empowers entrepreneurs and small businesses to promote their business online in the most affordable and effective way.

Eproneur is a full service web marketing firm located in Princeton, New Jersey. We offer a powerful suite of integrated web marketing software tools, website design services, search engine optimization and social media services.

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