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Search Engine Optimization (Onsite)

While many people know that they need to optimize their site, many website owners do not know what they need to do to ensure their website is properly optimized. Here is a brief list that will help you get started and will also ensure that your website is conforming to some basic onsite small business SEO practices.


Keywords are what people type in the search bar when they are looking to find something on the Internet. The search engines use these keywords to find related websites and information to display in the results page. Your website is ranked with other results relative to these keywords. Therefore when selecting keywords, you have to determine which keywords are best for your business and which keywords you want to compete on. This process is both an art and science that requires creative thinking and the tools to research the demand and the competition for the different keywords you are considering. By knowing what to use for keywords and placing them in strategic areas, you will have a significant advantage that will enable you to effectivey compete against all the results. Below is a five step process to help you with your keyword research, anaylsis and selection effort. I call this the process B.I.N.G.O - a process to help you get to the winning keywords!


Keyword optimization and usage is critical to your website’s marketing success. Across all of your website content, you need to make sure that you appeal to the right audience and get their attention. The key to success is to think like a buyer rather than a seller. You need to think about what words and phrases you would use in search if you were looking for a service or business like yours. Start with those words because they will probably be the most common. Then you can use specialized tools to find related keywords.


As a new website owner, it’s important for you to understand the difference between the two terms people often confuse when they are talking about website ranking. SERPS refers to how well your site ranks when a consumer searches for a keyword in Google. On the other hand, PageRank is actually a trademark of Google, and it refers to how important and relevant the search engine thinks your site is – websites are graded on a scale from 1-10. Once you’ve worked hard to get your site ranked, you want to prevent your website from losing rankings you’re at! One of the most important aspects of small business SEO is to understand the basics and not get tangled up with all the jargon and detail that can make it complicated. Fortunately, the majority of it has to do with common sense, once you have the foundation of what to do and what not to do.


If you are a service-based local business, you have a great opportunity to build your local web presence by optimizing your site for local search results. There are a number of ways to use small business SEO strategies to help you optimize your site for local search. These tactics can significantly increase your local visibility and get your business listed very quickly at the top of the search engines, if you apply some local SEO best-practices.


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