Keyword optimization and usage is critical to your website’s marketing success. Across all of your website content, you need to make sure that you appeal to the right audience and get their attention. The key to success is to think like a buyer rather than a seller. You need to think about what words and phrases you would use in search if you were looking for a service or business like yours. Start with those words because they will probably be the most common. Then you can use specialized tools to find related keywords.

While many people know that they need to optimize their site, many website owners do not know what they need to do to ensure their website is properly optimized. Here is a brief list that will help you get started and will also ensure that your website is conforming to some basic onsite small business SEO practices.

As a new website owner, it’s important for you to understand the difference between the two terms people often confuse when they are talking about website ranking. SERPS refers to how well your site ranks when a consumer searches for a keyword in Google. On the other hand, PageRank is actually a trademark of Google, and it refers to how important and relevant the search engine thinks your site is – websites are graded on a scale from 1-10. Once you’ve worked hard to get your site ranked, you want to prevent your website from losing rankings you’re at! One of the most important aspects of small business SEO is to understand the basics and not get tangled up with all the jargon and detail that can make it complicated. Fortunately, the majority of it has to do with common sense, once you have the foundation of what to do and what not to do.

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