Search Engine Optimization
Need help getting to the top of the search engines?
Are you competing on the right keywords?
Do you want to drive more quality visitors to your website?
Search Engine Optimization, also known as SEO, helps you outperform your competition online so your prospects can find you when they search for your type of business. It includes a mix of strategies that help you increase the visibility of your website on the search engines using carefully selected keywords that drive the right type of traffic.
We have a number of packages available to help you with your search engine optimization efforts. Our full package of search engine optimization services include:
Ensuring your site's structure and content are properly optimized so the search engines can easily crawl and index your site
Submitting your site to popular search directories, industry directories and other relevant web directories already highly ranked by the search engines to maximize your visibilty and rankings in search results
Posting and sharing of strategically written quality content, that is highly weighted by the search engines
Providing you with best-practices to increase in your search ranking
Using Analytical Tools to measure the increase and quality of visitors coming to your website.
Depending on the selected package, our SEO services include different tasks and activities that provide you with a mix of strategies that maximize results from search engine optimization efforts.:
Planning and Analysis
We begin the process by analyzing your current situation to determine what issues and opportunities exist and how to best design the campaign and marketing plan.
This includes doing some analysis on your existing site, or if you are launching a new site, we will do work with you to define the areas of focus based on your budget and package you selected.
Keyword Research and Selection
The next step is we research and evaluate target keywords for your website that best target your business and based on the search volume and search results, we select the keywords that we believe could have the highest returns. In selecting your keywords we also research your competitors and take into account what keywords your competitors are using and how they are ranking on those keywords. Once we have selected the keywords, we baseline your current ranking for the selected keywords so we can measure the change each month.
Onsite optimization includes a series of tasks that need to be performed to ensure that the website can be readily indexed by Search Engines. Some of these activities include:
Technical updates to your site such as updates to your meta tags, headings, sub headings, images, and links to focus on the most important keyword phrases in each page
Optimizing the content to ensure that the keywords are integrated effectively
Ensuring your site meets the necessary overall compliance and standards for the search engines
Creating the robots.txt file, sitemap and any necessary redirects
With the monthly packages, optimization is done on a monthly basis for new pages such as new blog posts, articles and any additional content added to the website.
The SEO Starter Pack does not include content writing. The SEO Monthly Value Pack and the SEO+SMO Pack have the option of writing press releases, blog posts and articles and repurposing them to increase your online presence. For more information seecontent writing services.
There are thousands of quality web directories to which you can submit your site. Submitting your website to web directories helps create your presence on the web and is one of the oldest and most effective SEO strategies. The submissions process is a time consuming process and includes ensuring meeting all directory guidelines, submitting your site under the most relevant category and using titles and descriptions that get you balanced ranking for all the pages, and not just your home page.
Eproneur keeps a list of the top directories and will research on additional directories that will be the best for your business. In some cases, there is an approval process before you can post to a directory and in other cases, there are some directories that also have a fee.
Social bookmarking is used to save bookmarks to a public website using keywords and to organize them as a resource for future reference.
There are a number of social bookmarking sites on the internet that you can use to tag your website and to make it publicly available for users interested in your category. The reason social bookmarking is popular is because it can help you with your search engine optimization efforts and can help you create connections with other people interested in your topic or type of site.
Press Release Submission
As a way to propagate your message across the web, you can use press release syndication sites that will distribute a press release for you to hundreds of sites for a fee. This will get picked up by all the search engines and will add credibility to you being in the press. In turn you can promote your press release from other sites by linking to it which will build more opportunity for it to be found.
There are many online article sites to submit your articles that link back to your website. Most of these sites are free and provide you with guidelines. They have a powerful reach to hundreds of thousands of people and are a great way to educate your market , bring awareness, exposure and credibility to you and your business. Article marketing, when strategically done to align to your sales process, can be one of your most powerful sales tools.
There are also more and more popular video websites with a huge volume of visitors and very powerful search engines that can index your videos and presentations to people who are looking for your topic. You Tube for example, is among the top popular websites on the internet. You definitely want to be on it! We take any existing videos or animated presentations upload them, optimize them and share them on video sites. If you do not have an existing video, and want to add video to your website, we also have video marketing services to help you produce videos for your site.
If you do not have a blog created, we can create a blog by simply opening up an account with one of the blogging sites like wordpress or blogger or setting up a blog on your own domain. There are advantages to setting up a blog on your domain because it will increase the activity on your site and your site will rank higher because Google loves when you have dynamic content that you update frequently on your site. However to have a blog on your site, your website management software has to either support it or you need to have someone install blogging software on your domain.
As part of our SEO services, we can create blog posts that relate to the interests of your customers. We do the research on the topic and send agree on the frequency of publishing your posts. The more you publish, the better it is for your rankings and for your "followers". Research has found that businesses that blog get over 50% more traffic and more inbound links and have more indexed pages on their website than businesses who do not blog. One of the goals of your blog is to build a subscriber base.
Social Media Optimization (Only available in the SEO+SMO Package)
Social networking is changing the marketing dynamics of business and is fast gaining momentum as a strategy to develop contacts, build relationships, and interact with customers.
Marketing has always been a one-way channel, however, now with the emerging social technologies and the popularity of social media sites like Facebook, Twitter and LinkedIn, businesses are gaining their presence in such sites to use marketing in a much more powerful way. As part of our SEO+SMO (Social Media Optimization) Package, we set up your social netowrking accounts, if you do not have them already, begin building a network of followers, and make frequent posts on your social media sites to reach your network to keep you top of mind, and drive them back to your site.
Analytics and Monthly Reporting
Another important step in Search Engine Optimization is to track results of your efforts. Google Analytics is one of the best tools to use to track the number of visitors to your site, where the sites from which they are coming, their location, total number of pages they viewed and the average time they spent on your site. These analytics will provide you with the insight you need to know what is happening on your site.
We set up a Google Analytics accounts for you if you do not have one already, and embed analytics code into each page of your website. On a monthly basis we provide you with Monthly Activity Reports and the results including ranking, and your website analytics report.