Attracting visitors to your site is one thing, converting them into customers is another. When marketing a website, it is important that you are able to track and analyze results so that you can see what’s working well, what could be improved, and what isn’t working at all. One of the most important areas for analysis is conversion rates (i.e., the percentage of visitors who “convert” into leads or sales). Knowing which traffic sources, what types of content, and which offers convert best is key to increasing your overall site conversion rate.
