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Session
#
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Session Objective |
Tools / Materials Provided |
Post-session
To Do's |
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| 1 |
Define Goals
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- Program Outline & Timeline
- The Eproneur Web Marketing Program Guide
- Link to the Web Marketing EvaluatorTM
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- Review the Eproneur Web Marketing Program Guide - Overview and Evaluation
- Complete the Web Marketing EvaluatorTM
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| 2 |
Review Assessment & Identify Market Differentiation and Opportunities
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- Marketing Message Form
- Customer Profile Questionnaire
- Product Differentiation Form
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- Complete the Marketing Message Form, Customer Profile Questionnaire and Product Differentiation Form
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| 3 |
Review Completed Forms & Questionnaire and Determine Website Requirements
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- Website Plan
- The ESALES/EBUYERTM Checklist
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- Complete Website Plan
- Complete ESALES/EBUYERTM Checklist
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| 4 |
Review Website Plan & Checklist
Setting up a Website and Creating a Home Page Using the Eproneur Website Builder
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- Overview Presentation on the Eproneur Web Marketing Suite
- Login/password to the Eproneur Web Marketing Suite
- The Eproneur Online Help Manual
- Step-by-Step for Setting Up a Website & Creating a Home Page
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- Complete Website Set Up
- Complete Home Page Design
- Identify Graphic Needs
- Keep a list of questions
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| 5 |
Create the product/service page using the Eproneur Website Builder
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- Content Consideration Guidelines
- Step-by-Step Instructions for creating Product/Service page, About Us Page & Contact Us Page
- Form Maker
- Sample Page
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- Create product/service page
- Create About Us page
- Create Contact Us page
- Define settings and publish to your site
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| 6 |
Creating Dynamic Content on your site (news, articles or blogs)
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- The News Manager
- The Blog Publisher
- The Content Library
- How to create a dynamic content page
- Online Help Materials
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- Review Help materials
- Post News Articles in the News Manager and publish to your site
- Post Articles in the Article Library and publish to your site
- Post blogs and publish to your site
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| 7 |
Introduction to SEO & Onsite Optimization
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- Overview Presentation of SEO
- The SEO Fundamentals Guide
- Keyword Research Guidelines & Worksheet
- The Onsite Optimization Worksheet
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- Complete Keyword Selection Worksheet
- Complete Onsite Optimization Worksheet
- Complete Optimization of the site
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| 8 |
Offsite Optimization Strategy Planning
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- SEO Offsite Optimization Plan
- Search Engine & Directory Resources
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- Complete Offsite Optimization Plan
- Submit to Search Engines
- Submit to Directories
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| 9 |
Creating Your First Campaign
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- The Eproneur Email Campaign Manager Guide
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- Review help materials
- Create a one-month campaign
- Select campaign from web form
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| 10 |
Monitoring your results |
- Tracking Reports
- Action Plan
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- Review reports
- Define Next Steps
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