Web Marketing Strategy Consulting & Planning
Learn how our web strategy consulting model can help you build an effective web marketing program plan for online business success.
 To sell effectively on the web, you need to first build your sales foundation. It’s essential to develop an effective web marketing strategy before undertaking a project to design a new website or redesign an existing one. “Brochure-ware” sites no longer work and do not bring in new business. To truly leverage the power of the web, you need a website that provides visitors with the information they need at each stage of the buying process, and compels them to take the next step. It needs to reflect an overall web marketing strategy that drives the right target audience to the site using the right search engine strategies and promotional plan.
Buyers are now in control of the process. They have access to more information than ever before, but paradoxically, less time than ever to process it. Your web marketing strategy needs to be built around providing buyers with the information they need, when they are looking for it; giving them clear, concise reasons to move forward; and making every step as quick and easy as possible.
To win the business, you need to have all the pieces in place to sell strategically and compete in the most effective and cost-efficient way. To help you do just that, ePROneur has developed a proprietary, end-to-end web marketing strategy and planning process that provides you with a comprehensive plan, which includes:
- A compelling marketing message that clearly articulates your positioning, brand, unique selling proposition and value proposition. This is the marketing message to use in all of your web marketing communication and traditional marketing materials
- A profile of your target market characteristics and demographics along with identification of their needs, challenges, buying criteria and "persona"
- A clear definition of your offerings including differentiation of features, benefits and other competitive factors based on your top competitors
- A website sales process and content roadmap that identifies what you need to lead your buyers through the buying cycle in every step of the sales process
- A site map for your new website with a layout of your home page and inner pages - including content requirements and layout for each page
- A keyword strategy for each page of your website based on competitive keyword research
- A nurturing plan to stay in touch with your contacts, leads and customers
- A detailed web marketing plan (incorporating email, search engine marketing, SEO and social media) to promote your site
- Website performance targets, budget and goals
All sessions are facilitated by a senior consultant and proceed at your pace. As part of our service, you will receive a web marketing strategy and planning guide and a completed plan incorporating all of the information and research gathered during the process.
At the end of the process, you will have a comprehensive plan to guide you through effectively building and promoting your new website.
If you want help executing the plan, our web marketing services team can help you with as little or as much as you'd like.
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