Our Website Design Approach
Our website design approach is outlined below:
1 Competitive Analysis
The first step is an interview to learn about key aspects of your business, what your goals, are, who your key competitors are, and how you plan to use your website in your business. With that information we do an anlysis of other similar websites and provide you with a recommendation based on our findings and the information you shared with us.
2 Design and Information Architecture
The website design process consist of 5 steps that include the following activities:
- Develop and select your website template (three different styles are provided and up to three iterations on the chosen style for the home page and internal page templates)
- Build your sitemap
- Design the layout for each page
- Identify content needed, images, multimedia layout and sidebar needs for each page
- Provide content writing guidelines (Content writing is not included in the basic web design package. Content writing services are available separately).
3 Technical Development and System Implementation
Once your website is designed, the next step is to code your website and implement it using effective and affordable web marketing software.
The following steps are included during the technical development and system implementation phase:
- Develop the website and all pages in the website management software
- Add content, images and links
- Upload “downloadable” documents to Documents Library
- Create web forms, alert settings and thank you pages
- Create autoresponder follow up emails (optional)
- Set up email lists and contacts
- Set up initial campaigns (optional)
4 Publish and Launch Website
- Install Google Analytics tracking code
- Create a site map
- Identify if redirects are needed (if site is being redesigned)
- Identify if meta tags need to be transferred (if site is being redesigned)
- Run baseline SEO position check
- Publish website
- Provide one-on-one training on using the ePROneur website marketing suite
- Provide template to measure monthly performance
For help promoting your site, we offer different web marketing services and affordable SEO packages to help you increase traffic to your site and increase your online visibility. You can also visit our resource center to learn search engine optimization tips on what you need to do it yourself.
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