Business websites can serve a number of functions: they make it easy for prospective customers to find you and contact you online, provide information about your products and services, and help define your brand. But ultimately, all business websites have one primary, overriding purpose: to help prospects buy from you. However, to achieve this goal, you need to have an effective website . Here are eight (8) tips for developing an effective business site:

Landing pages are the “action” pages on your website and have one specific goal to accomplish - and that is to convert the visitor who "lands" on it into a lead or a sale. Unlike an informational page (e.g. a product page, “about us” page or blog post), landing pages are designed to persuade the reader to take a specific action.

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